book employee engagement cover

According to Gallup, as many as 87% of employees do not feel engaged with their employer.

This new book from Herculean Alliance challenges leaders to take their engagement game to the next level using best practices from marketing. The book was written by authors Inge van Belle and Klaus Lommatzsch.

Klaus and Inge use corporate culture as a unique asset for a strong employer brand and as the catalyst for motivated employees and higher customer delight. The various drivers of employee engagement are examined in depth by experts and illustrated with examples from companies. In addition, the book contains a practical guide full of tips on how to get started yourself.

The English version of the book will be launched in 2023.